FirstRand's Purpose
FirstRand's purpose is to build a future of shared prosperity through the delivery of both financial and societal value for a broad set of stakeholders, including the group's customers, employees and the societies it serves. This is the foundation to a sustainable future and will preserve the group's track record of creating superior returns for shareholders.
Across the business, a shared prosperity lens is applied to strategy and execution, seeking to leverage the group's physical and digital infrastructure, its client and partnership networks, and financial resources to achieve scalable and high-impact financial and societal outcomes.
This means that the group's total impact on society extends from the corporate social investment (CSI) spend by its foundations to how it manages its operations and, most importantly, how it deploys its balance sheet and core business activities.
In line with this purpose, in their professional capacity, all employees are empowered to optimise opportunities that achieve positive social impact AND shareholder value. In addition, the group has a successful Volunteers programme, funded by its corporate foundation, which matches time and money commitments made by employees to various charities and NGOs of their choice. More info on the Volunteers programme can be found on FirstRand's website at: